Head of Marketing, Washington, DC

This Head of Marketing position is a Hybrid opportunity, and you will need to be in the office 3 weekdays per week. Will only consider candidates in Washington, DC and Chicago, IL.

Customer acquisition cost is one of the most important, possibly the most important, driver of the business. The Head of Marketing will therefore play a major role in this next phase, working closely with senior leaders to refine market positioning, execute nationwide marketing campaigns across a wide range of media, and build a team of creative and data-driven legal marketers. This will be one of the firm’s most dynamic positions; it will evolve as needs change and as the candidate shapes the role.

Head of Marketing Responsibilities:

– Develop a vision for the marketing team and identify exceptional talent to staff it.
– Plan, execute, and monitor nationwide marketing campaigns involving numerous external partners across digital and conventional media.
– Drive insights into economic drivers and work constantly to optimize spend.
– Work closely with internal and external stakeholders to build the tools to respond to client behavior across myriad touch points.
– Standing up an in-house creative team responsible for creating compelling materials informed by data-driven, market- and segment-specific insights.

Head of Marketing Qualifications:

– The ideal candidate will have been responsible for consumer marketing, including a substantial marketing budget, within a tech-enabled, operationally complex B2C company.
– As importantly, our ideal team member will be highly analytical, data-driven and eager to apply cutting-edge technological innovation in an industry still in the earliest stages of its digital transformation journey.
– Prefer candidates out of a tech company.

Keywords: Washington DC Jobs, Head of Marketing, Marketing Campaigns, Consumer Marketing, B2C, Data Driven, Media, Digital Media, Washington DC Recruiters, Information Technology Jobs, IT Jobs, Washington DC Recruiting

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